Its a new year, so we wanted to get straight back into what enjoy doing most - sharing the up & coming brands we personally like with you! Faded has been on our radar for a little while now and we have taken the time to watch this brand consistently put out quality garments and styles. By now you have probably seen a few of their tracksuits with their iconic FADED logo print either on instagram, or worn by those in the know in your local area. The JM team have seen their garments worn more and more by certain YouTubers in recent times.
The brand was set up by influencer Chet Sket who joined forces with fashion sales agent John O’Donnell. Some of you might remember Chet from MTVs Ex on the Beach and then Big Brother. However realising the potential of his growing following he was keen to turn his clout into something lucrative, which lead to Faded Stores early beginnings in 2018. In terms of aesthetics and vibe, the brand is similar to those such as Couture Club, and Good for Nothing Clothing selling a variety of tracksuits, flannel shirts, cargos and much more
Popular for its heavyweight hoodies, tracksuits and tracksuit short sets for warmer months, this brand has recently branched into releasing a selection of jeans, cargos and flannel shirts - great for layering this winter. In this sense the brand is striving to be a one stop destination for mens fashion, stocking all essentials guys need to improve their wardrobe. Other key products also include its branded Tees and beanie hats
The brand typically uses bold colours, but also has a selection of more neutral and nude colours - which are our favourite at JM.
Where to buy
All purchases can be made via their website. They do not push exclusive drops so their garments are easy enough to get your hands on. https://fadedstore.com/
*all images from Faded Store*